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Introductory Price

Sign Up before July 1st to get Full Access to join all Atrium Level events we hold each week. You get a one-on-one concierge walk-through of the community, a monthly full-day workshop, and MORE.

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Recent Posts

  • Parents: You Run the House—Now Let’s Own a Few More
  • Your Roth IRA Called. It Wants to Buy a House.
  • Mid-Term Rentals: The Goldilocks of Real Estate Investing
Business, Finance

Don’t Let the IRS Crash Your Lemonade Stand

March 10, 2025 Nanci Rowe Comments Off on Don’t Let the IRS Crash Your Lemonade Stand

Why Your Business Structure Matters (A Lot More Than Lemonade Stands Suggest)

Let’s be real: starting a real estate business feels a bit like setting up your first lemonade stand. You pick a name, pour the juice, and wait for the money to roll in. But here’s the kicker—if you’re doing business under just your personal name, you’re basically the kid on the left: stressed out, exposed, and about to get a visit from the IRS kid in the hoodie.

Meanwhile, the smart investor on the right? They’re sipping lemonade under the safety of a Trust + LLC. Let’s talk about why that setup wins every time.


Not Just About Looking Fancy—It’s About Protection

When you operate under your personal name, you’re exposed. If something goes wrong (and in real estate, something always goes wrong), your personal assets—like your house, car, and savings—can be on the line.

A proper business entity, like an LLC or a trust structure, acts like a legal bodyguard. It keeps your real estate hustle separate from your personal world. So if that flip turns into a flop, your personal finances stay safe and sound.


Now, Let’s Talk About Taxes (Before the IRS Shows Up)

Operating under your personal name is like waving a big yellow flag that says, “Please take more of my money!”

With the right business structure, you unlock a treasure chest of tax strategies:

  • Deduct mileage, meals, marketing, and even education
  • Create retirement contributions through your company
  • Reduce self-employment taxes with smart structuring

TV shows won’t teach you this—but our classes will.


One Size Doesn’t Fit All

Your friend might be killing it with a series LLC. Someone else might be using a land trust to hold rental properties anonymously. You? You need a structure that fits your strategy.

Flipping? Buy-and-hold? Short-term rentals? Each has its own sweet spot when it comes to legal and tax setup.

The key is to stop guessing—and start learning.


Don’t DIY Your Empire

Just because you can file an LLC online doesn’t mean you should stop there. Building a business that actually protects and serves you takes more than one form and a cheap filing fee. It takes knowledge. It takes planning. And it takes community.

Lucky for you, we’ve got all three.


Ready to Ditch the Lemonade Stand Approach?

Real estate isn’t a side hustle—it’s a wealth-building machine. But only if you structure it right from the jump.

If you’re ready to build smarter, protect your future, and keep more of what you earn, we’ve got you.

👉 Join us for an Intro and see how we turn DIY investors into well-structured, tax-savvy wealth builders.

Click here to grab your seat

Lemonade optional. Protection required.

Nanci Rowe

Nanci Rowe is a passionate entrepreneur, real estate investor, and a founding member of the Real Deal Network—a thriving community helping people build wealth through education and connection. With nearly two decades of experience, she’s dedicated to making real estate investing approachable and creating spaces where people feel supported and empowered.

When she’s not closing deals or coaching entrepreneurs, you’ll find her planning unforgettable adventures, geeking out on personal growth, or spending time with her family—always with purpose, passion, and a touch of sparkle.

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Recent posts

  • Parents: You Run the House—Now Let’s Own a Few More
  • Your Roth IRA Called. It Wants to Buy a House.
  • Mid-Term Rentals: The Goldilocks of Real Estate Investing

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Investing, Real Estate

Parents: You Run the House—Now Let’s Own a Few More

June 12, 2025 Nanci Rowe Comments Off on Parents: You Run the House—Now Let’s Own a Few More

Building generational wealth between nap time and snack time.

Investing, Real Estate, Uncategorized

Your Roth IRA Called. It Wants to Buy a House.

June 9, 2025 Nanci Rowe Comments Off on Your Roth IRA Called. It Wants to Buy a House.

Forget stocks. Your IRA can own real estate, collect rent, and grow tax-free.

Investing, Real Estate

Mid-Term Rentals: The Goldilocks of Real Estate Investing

June 5, 2025 Nanci Rowe Comments Off on Mid-Term Rentals: The Goldilocks of Real Estate Investing

Short-Term? Too Hot. Long-Term? Too Cold. Mid-Term? Just Right!

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